April 6, 2018
The retailer's upcoming back-to-school lines include:
Jessica Simpson for ready-to-wear items for juniors, including denim, knits and wovens.
Madonna's and Lola's Material Girl for juniors' apparel, footwear, handbags and jewelry.
Kouture by Kimora for juniors' retro jackets, off-the-shoulder blouses, rompers and dresses.
Benji and Joel Madden's Mad Picks for American Rag for girls' tees, tops, sweaters and bottoms.
Glee-branded tees and hoodies.
"We have an incredible line-up of newness and excitement for back-to-school this season, including great new brands, the latest fashion trends, a new content and social online fashion community and a unique partnership with Xbox to preview it's yet-to-be-released Kinect gaming in select stores," says Martine Reardon, executive vice president of marketing for Macy's. "Macy's will be extremely competitive as a fashion and lifestyle destination for today's trend- and tech-savvy teen.'
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