Macy's Gears Up Licensed Lines for BTS

Macy's is readying a number of licensed lines for the back-to-school season, including Material Girl by Madonna and her daughter, Glee-branded merchandise and more.The retailer's upcoming back-to-school lines include:Jessica Simpson for ready-to-wear item

April 6, 2018

Macy's is readying a number of licensed lines for the back-to-school season, including Material Girl by Madonna and her daughter, Glee-branded merchandise and more.

The retailer's upcoming back-to-school lines include:

  • Jessica Simpson for ready-to-wear items for juniors, including denim, knits and wovens.
    • Madonna's and Lola's Material Girl for juniors' apparel, footwear, handbags and jewelry.
      • Kouture by Kimora for juniors' retro jackets, off-the-shoulder blouses, rompers and dresses.
        • Benji and Joel Madden's Mad Picks for American Rag for girls' tees, tops, sweaters and bottoms.
          • Glee-branded tees and hoodies.

            "We have an incredible line-up of newness and excitement for back-to-school this season, including great new brands, the latest fashion trends, a new content and social online fashion community and a unique partnership with Xbox to preview it's yet-to-be-released Kinect gaming in select stores," says Martine Reardon, executive vice president of marketing for Macy's. "Macy's will be extremely competitive as a fashion and lifestyle destination for today's trend- and tech-savvy teen.'

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