m4e Wins Licensing Challenge

m4e's "Mia & Me" property won the eighth annual the Licensing Challenge, which was presented in partnership with License! Global magazine. The competition considered a selection of 80 shows launched during the previous year and p

April 6, 2018

Holly Stein, vice president, licensing acquisitions & business development of Mattel, headed up this year's international jury, which included Tony Lisanti, editor-in-chief of

License! Global

magazine (moderator); Grahame Grassby, Stella Projects; Elias Hofman, Exim Licensing; Maria Doolan, Zinkia Entertainment; and Bettina Kockler, Chorion.

“Mia & Me” is a hybrid of live action and CGI animation, a fantasy adventure that centers on unicorns. The TV-series is currently produced by Lucky Punch, a joint venture between m4e and Gerhard Hahn, in co-production with Rainbow and March Entertainment as well as m4e AG, Hahn Film, ZDF German Television Network and Rai Fiction.

Finalists competing against m4e included "Justin Time" from Guru Animation Studio (Canada); "Let's Get Inventin'" from Luke Nola & Friends (New Zealand); "Mouk" from Millimages (France); and "Myo & Ga" from VOOZ (Korea) and Imira Entertainment (Spain).