The deal was brokered by The Sharpe Company, which represents Rubik’s Cube in North America on behalf of Seven Towns.
“The Rubik’s Cube is more than just a toy, it is a cultural phenomenon that has inspired everything from art and culture to particle physics,” says Darryl Wizenberg, president, Tollytots. “We are excited to tap into the enormous worldwide popularity, fascination and fun factor of the iconic Rubik’s Cubes with a line of original and creative toys that will keep young children immersed in hours of stimulating play.”
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.