Jakks Pacific’s Tollytots division signed a long-term agreement with Seven Towns, the owners of Rubik’s Cube, for a line of early learning preschool toys named Rubik’s Clever Kids. The line will launch at U.S. retailers next fall.
The deal was brokered by The Sharpe Company, which represents Rubik’s Cube in North America on behalf of Seven Towns.
“The Rubik’s Cube is more than just a toy, it is a cultural phenomenon that has inspired everything from art and culture to particle physics,” says Darryl Wizenberg, president, Tollytots. “We are excited to tap into the enormous worldwide popularity, fascination and fun factor of the iconic Rubik’s Cubes with a line of original and creative toys that will keep young children immersed in hours of stimulating play.”