Iron Man 2 Bests Original Film in U.S. Opening

Marvel Entertainment's and Paramount Pictures' Iron Man 2 earned $133.6 million in its opening weekend in the U.S., topping the first installment's debut in 2008 at $98.6 million.Iron Man 2 also placed itself as the fifth top grossing opening weekend film

April 6, 2018

Marvel Entertainment's and Paramount Pictures'

Iron Man 2

earned $133.6 million in its opening weekend in the U.S., topping the first installment's debut in 2008 at $98.6 million.

Iron Man 2

also placed itself as the fifth top grossing opening weekend film of all time, putting it behind

Pirates of Caribbean: Dead Man's Chest

($135.6 million). The sequel earned $10.2 million at 2-D IMAX cinema beating out

Star Trek's

$8.5 million opening on the same weekend last year.

Internationally,

Iron Man 2

has already earned $194 million. The film opened during the last weekend of April throughout Europe, the Middle East, Asia, Australia and Latin America. It premieres June 11 in Japan.

The licensing program for the film includes Hasbro (master toy licensee), Sakar (spy gear toys and video game accessories), Diesel (men's fragrance), VTech (electronic learning products), Mega Bloks (construction toys), Silverlit (radio-controlled vehicles), Diamond Select (minimate figures), Cardinal Games (classic games

and puzzles), Monogram (desk and stationery items), Basic Fun/Good Stuff (amusement toys and party goods) and Sideshow (collectibles). Other promotional partners include Burger King, Hershey's/Reese's, Dr Pepper and 7-Eleven.

Recently, Front Row Analytics reported that Audi, Dr Pepper, Oracle and Dick's Sporting Goods have estimated combined product placement in

Iron Man 2

to more than $3 million in media value.

Marvel Entertainment is a wholly owned subsidiary of The Walt Disney Co.

Subscribe and receive the latest news from the industry.

Join 62,000+ members. Yes, it’s completely free.