Inno-Wear's Best Price Takes Off

Swiss apparel licensee Inno-Wear has updated its Best Price T-shirt offer for Europe to be available in some 100 different properties. Best Price T-shirts are sold in plastic blisters and have a suggested retail price of €19.99 ($25.06)."We have

April 6, 2018

Swiss apparel licensee Inno-Wear has updated its Best Price T-shirt offer for Europe to be available in some 100 different properties. Best Price T-shirts are sold in plastic blisters and have a suggested retail price of €19.99 ($25.06).

"We have been working on deals for many months and now have our largest distribution network in Europe for this offer," says Guillaume Gout, Inno-Wear chief executive.

The updated offer includes a larger catalog of properties, new packaging, better quality printing and the addition of posters.

Inno-Wear's business is largely focused on gaming properties sold under the Kiddi-Play, Himmersion, Best Price and Goodies brands.

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