Weaver has more than eight years of experience building and developing brands, most recently as brand manager for Me to You at Carte Blanche. In her new role at Gemma, Weaver will focus on developing the marketing strategy for Gemma’s portfolio of characters on licensed greetings, gift packaging, party-ware, gift and stationery.
McNicholl joins the company from U.K. Greetings where she worked for more than 11 years on customer operations and brokerage partnerships. McNicholl will be looking at customer service, sales support, category management and brokerage
“We are delighted to welcome Caroline and Sarah to Gemma,” says David Wesson, chief executive officer, Gemma. “They both join us with a wealth of experience and knowledge of the industry and will be excellent additions to the team.”
Gemma International currently has more 30 licenses in its portfolio including Disney, Peppa Pig, Hello Kitty and Moshi Monsters.