FOX Sports Icon Turns into Action Figure

FOX Sports and 20th Century FOX Licensing & Merchandising plan to build a licensing program around the FOX Sports Robot, which will be transformed into a tangible action figure. The first initiative is an on-air “Name the Robot” prom

April 6, 2018

FOX Sports and 20th Century FOX Licensing & Merchandising plan to build a licensing program around the FOX Sports Robot, which will be transformed into a tangible action figure. The first initiative is an on-air “Name the Robot” promotion that launched during the Nov. 4 edition of the FOX NFL Sunday pregame show with fans able to submit names (

www.foxrobot.com

) for the animation-turned-action figure and earn a chance to visit the NFL on FOX studios in Los Angeles. Action Heads will create a 10-inch posable action figure that will be available online at FOXsports.com on Nov. 15 and through select retailers on Dec. 1.

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