Chapman Entertainment has designed preschool material using Fifi as an ambassador for the National Science and Engineering Week’s 2010 campaign, called “What on Earth,” which is encouraging children to discover their natural surroundings.
Children are encouraged to visit their garden or park, take a snap of anything they don’t recognize and upload it to the What on Earth Web site. The aim is to spot, collect and identify as many species as possible over the course of the week, painting a fascinating picture of U.K. wildlife.
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