V&S Entertainment and Exim Licensing Group have partnered to bring Everything's Rosie products to the Latin America region. Targeting girls and boys ages 3 to 6, the Everything's Rosie licensing and merchandising program will be rolled out across all categories including toys, publishing, DVD, music, apparel and games.
In addition to distributing the series on TV in LatAm, V&S is spearheading a hands-on international online strategy to ensure website assets and games are available to broadcasters to help build their fan base and maximize viewer connectivity with the series.
"South America has huge potential for Everything's Rosie with its vibrant color palette, strong values and engaging story-telling, and we are excited to be expanding into this market,” says Vickie Corner, managing director, V&S Entertainment. “We look forward to working closely with broadcasters across the region, and now with Exim Licensing on board, we are confident that Rosie products will soon be available to her growing fan base across Latin America."