And artists know they have to continue creating now for the future. Customers will always respond to good design and will open their wallets for a product that makes their day-to-day life a little easier. And they definitely will respond to products that inspire or ease their minds—probably now more than ever.
We found that many businesses featured in this issue of Art of Licensing are taking positive steps to ensure they remain top of mind with customers. They
Were those easy investments to make in a tight market? Of course not. But they were smart decisions because when the business does start to turn around, those companies that were aggressive and showed leadership today will be the ones that make the deals tomorrow.
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