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Disney Hosts 'Pirates Day' at Hot Topic

Disney Consumer Products is planning “Pirates Day,” a May 14 promotional event at Hot Topic stores in Hollywood, California, and Paramus, New Jersey. The events are part of a month-long immersive “Pirates of the Caribbean” retail e

The events are part of a month-long immersive “Pirates of the Caribbean” retail environment at Hot Topic’s 650 stores nationwide, featuring “Pirates of the Caribbean” shirts, jewelry and accessories.

In Hollywood, Hot Topic’s flagship store at the Hollywood & Highland complex will feature the hull of a pirate ship outside the store, pirate performers, toy demo stations, trivia giveaways, props and costumes from the film and an advance screening of the film in 3D. In Paramus, Hot Topic will feature a giant ship-in-a-bottle statement installation adjacent to the store, a costume contest and a 3D screening.

The “Pirates Day” celebrations boast several promotional partners, including toymaker JAKKS Pacific, Pirate’s Booty, Walt Disney Records, and OPI.

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