Imira is putting a strong merchandising strategy in place to support the broadcast success of the new series, targeting key categories such as toys, publishing, apparel and stationery.
It has also recently signed the first publishing partners for the brand, with Editorial Planeta (Castilian version) and Grup 62 (Catala version) in place to release 16 book titles over the next two years, including e-books.
Imira is also rolling out a Lucky Fred app, which features an interactive geo-localized alien hunt for the whole family to play. The app is now available in the Apple iOS App Store and Android Market.
“We’re very focused on building the consumer products side of the brand,” says Julian Barbier, head of licensing, Imira Entertainment. “With the series sold globally and an original app, which takes the property multi-platform, it’s the natural next step. CPLG,
“Lucky Fred” is an animated series targeted to kids ages 6 to 12 and is currently aired in more than 155 territories worldwide.
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