Cartoon Network Enterprises signed Mad Engine as its lead apparel partner for the Spin Master boys property Redakai. The line supports the launch of Spin Master’s trading card game and the debut of the "Redakai: Conquer the Kairu" series on Cartoon Network.
Mad Engine will make a full range of boys t-shirts, fashion tops, tank tops, pullover and zip fleece that will hit retail next year.
“Redakai has everything a strong consumer products program needs – great buzz, an innovative toy line and strong, engaging content,” says Pete Yoder, vice president of consumer products North America for CNE. "Now that the toy line is off to a strong launch and fans continue to tune in to the television series on Cartoon Network, we’re excited to partner with Mad Engine and expand Redakai’s reach in to other product categories."