The TV properties in the representation deal include Dexter, Weeds, Nurse Jackie, Californication, The Tudors, The Real L Word, Showtime Sports and the upcoming series The Borgias. These join CBS' TV roster, which includes the NCIS and CSI franchises, Survivor and The Amazing Race, as well as classic brands such as The Andy Griffith Show, I Love Lucy, The Brady Bunch and Cheers.
"Showtime has cultivated some of today's most groundbreaking televisionseries, and this partnership taps into the strength of the CBS ConsumerProducts group, which has a proven track record in reaching consumers with new brand experiences," says Laura Palmer, senior vice president of distributor marketing for Showtime Networks.
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