Bridging Gap Between Artist and Market

Scandinavian idyll, whether domestic scenes or landscapes, continues to be a style that is very much in demand, and Bridgeman's representation of the O. Vaering Collection and Sweden's Nationalmuseum makes it a key resource for companies looking for this type of artwork.

"Bridgeman is delighted to represent these Scandinavian collections. The O. Vaering Collection, one of Norway's oldest, is full of artists who capture that unique northern light and render quiet scenes of domesticity, not to mention snowy scenes perfect for the holiday season," said Kim Tidwell, marketing executive at Bridgeman. "For the children's market, O. Vaering also has a stunning collection of illustrations, from folk and fairy tales, to mythical creatures and imaginary

Vintage textiles and folk and decorative arts are also very popular right now both in the U.K. and U.S. and Bridgeman has a wide selection of images from both categories. Bridgeman represents The Design Library in New York's collection of 19th and 20th century French, Russian, English and American textile patterns. The company also represents The Indianapolis Museum of Art, which has a wide collection of American quilts and textiles from Asia and South America.

Bridgeman also has a wide selection of folk art from its 15 regional American Historical Societies, decorative art from Christie's and Asian woodcuts and botanicals from the Freer Gallery of Art and Arthur M. Sackler Galleries of the Smithsonian. Tidwell said clients often use a detail from an image. "Using just a small detail is one of the best ways to make a licensed work of art unique," she said.

Tidwell said Bridgeman's scan-on-demand service allows clients to easily locate specific details from more than 1 million images in the company's collection. "Our scan-on-demand service allows clients to scan on spec," said Tidwell.

Bridgeman also is promoting its contemporary artists. "We manage the copyrights of more than 600 artists and can clear and license in one transaction, so it's very easy for our clients to get a wide variety of contemporary art, from religious to figural," said Tidwell. Bridgeman also represents copyright for artists who cover every style and subject matter: Christian and Jewish themes, abstract scenes, landscapes that evoke impressionism, children's illustration, sports and seasonal imagery.

Recently, the company signed a licensing agreement with Skinit, manufacturer of skins for electronic devices. Bridgeman has licensed its images for a line of greeting cards and other stationery products with Galison Press and has licensed over 200 images for Immersion Digital's new digital bible, Glo.

The company also licensed cover imagery to Quirk Books, a book series that blends classic novels with pop culture. Quirk's "Pride and Prejudice and Zombies" has become a

New York Times

bestseller.