Big Tent's licensing program for TLC will include efforts for the brand alone, as well as for its series "What Not to Wear," "Say Yes to the Dress," "A Baby Story," "BBQ Pitmasters" and "19 Kids and Counting." Categories will include home and organization, cooking, fashion and weddings.
For Discovery Kids, Big Tent plans to roll out more than 50 new products from current licensees, Parragon Publishing, MerchSource, 505 Games, Jakks Pacific, MasterPieces, SRM and Kids Station. New categories will include platform-based video games, electronics, computers/computer peripherals, remote-controlled toys, apparel, room décor, furniture, outdoor sport and select food.
"Over the past three years, Big Tent has expertly developed Discovery Kids-branded products consumers love and trust," says Elizabeth Bakacs, vice
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