Top companies unveiled licensed toy lines at Toy Fair in London this week, revealing products that will debut at retail throughout the year.
Disney and Marvel unveiled the toy line for the upcoming feature film, The Avengers, which opens April 27 in the U.K. Master toy licensee Hasbro debuted a robust line of The Avengers action figures and role play products, which include action figures, vehicle assortments, masks and shields. Other key Avengers toy lines include construction toys from LEGO and die cast and remote control vehicles from Character Options.
Disney launched a raft of new Toy Story products including a Flight Control Buzz action figure from Mattel, new puzzles from Ravensburger, wheeled toys from HTI, new greeting cards from Hallmark and new arts and crafts from Sambro.
Disney unveiled licensed products supporting the debut of "Jake and the Never Land Pirates," Disney Junior's first new animated series. Master toy partner Mattel will launch figures, plush, playsets and role play. Other licensees who will launch exciting new ranges include VTech, Rubies, Posh Paws, Character World and Worlds Apart.
FremantleMedia Enterprises inked a new deal with app developer Lima Sky to represent the iPhone app Doodle Jump, and debuted the property at Toy Fair in London this week.
Mattel unveiled a refreshed range of Disney Princess toys including Magic Hair Rapunzel, the Rapunzel and Flynn fashion doll twin pack, the Rapunzel bride doll, the mini doll wedding set and the Rapunzel small doll wedding party. Rubies will also be releasing new Disney Princess dress-up products.
Underground Toys has signed a deal with Warner Bros. Consumer Products U.K. for a range of ThunderCats talking plush. The line will feature a number of key characters from the new animated series, and will hit retail in fall.
Warner Bros. Consumer Products U.K. has signed Hornby Hobbies for a limited- edition Scalextric version of the Batman Tumbler car to support the theatrical release of The Dark Knight Rises this summer. Only 2,000 pieces of the car will be produced worldwide, excluding Australasia and North America.