Big Deals at London Toy Fair

Disney and Marvel unveiled the toy line for the upcoming feature film, The Avengers, which opens April 27 in the U.K. Master toy licensee Hasbro debuted a robust line of The Avengers action figures and role play products, which include action figures, vehicle assortments, masks and shields. Other key Avengers toy lines include construction toys from LEGO and die cast and remote control vehicles from Character Options.

Disney launched a raft of new Toy Story products including a Flight Control Buzz action figure from Mattel, new puzzles from Ravensburger, wheeled toys from HTI, new greeting cards from Hallmark and new arts and crafts from Sambro.

Disney unveiled licensed products supporting the debut of "Jake and the Never Land Pirates," Disney Junior's first new animated series. Master toy partner Mattel will launch figures, plush, playsets and role play.

FremantleMedia Enterprises inked a new deal with app developer Lima Sky to represent the iPhone app Doodle Jump, and debuted the property at Toy Fair in London this week.

Underground Toys has signed a deal with Warner Bros. Consumer Products U.K. for a range of ThunderCats talking plush. The line will feature a number of key characters from the new animated series, and will hit retail in fall.

Warner Bros. Consumer Products U.K. has signed Hornby Hobbies for a limited- edition Scalextric version of the Batman Tumbler car to support the theatrical release of The Dark Knight Rises this summer. Only 2,000 pieces of the car will be produced worldwide, excluding Australasia and North America.