BBC Worldwide, the wholly owned commercial subsidiary of the BBC, has announced a major reorganization intended to help the company expand in international markets.
“The new organization is designed to help us capture untapped opportunities for high-quality British content and BBC-branded services across the world, in order to sustain our track record of strong growth into the future,” says John Smith, chief executive officer, BBC Worldwide, said. “It has been worked out over a number of months, with inputs from across the world, and throughout our company. I believe it will accelerate delivery of our global ambition, and help us drive future growth and returns to the BBC, supplementing the license fee.”
An increased focus on U.S. and Australasia in the past two years increased sales by 8 percent, and BBC Worldwide is hoping this reorganization will produce similar results in other regions.
The reorganization, which will take effect on Oct. 1, will see the business reconfigured from five global regions to seven geographic ones. The divisions will be: North America, U.K., Australia/New Zealand, Western Europe, Asia, Latin America and CEEMEA (Central and Eastern Europe, the Middle East and Africa).
The seven regions will report into four presidents, all of who will report to chief executive officer, John Smith, and sit on the BBC Worldwide Executive Committee. Asia, Latin America and CEEMEA will form one unit, called the High Growth Markets Group, enabling a single overview of opportunities across many of the world’s most rapidly growing markets, where BBC Worldwide intends to establish a major presence.
To support this new geographically based structure, four new positions have been created–chief sales officer, chief brand officer, chief digital officer and a new content-focused position, yet to be titled. The position of chief sales officer is being filled internally by Steve Macallister, currently the president and managing director of sales and distribution. While the new role of chief brands officer remains to be filled, the new executive will be responsible for commercialization of BBC Worldwide’s flagship channel and program brands.
Daniel Heaf will make an easy transition from executive vice president and managing director of Consumer Digital to the role of chief digital officer, where he will head the Consumer Digital group.