“While parents are deciding how much to spend, kids are often making the final decisions on which specific items to buy,” says Pam Goodfellow, Consumer Insights director, BIGresearch. “Characters like Disney’s Cars and Dora the Explorer, along with many private label brands that appeal to today’s students, are helping retailers set themselves apart as the final days of the back-to-school season approach.”
For a full list of the top ten characters, visit
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