BAA Awards 2014’s Dynamic Brands

Brand Activation Association has announced the winners of its 2014 Brand Brilliance Awards.

April 6, 2018

BAA Awards 2014’s Dynamic Brands

The 2014 winners are:

  • Most Active Brand–

    General Electric

    , for its commitment to “own core moments” around science and technology. Finalists were Samsung and Doritos.

    • Game Changer–

      Uber Technologies

      , for its disruptive innovation that has forever altered the traditional taxi and transportation marketplace in the 50 cities in the U.S., Europe and Asia. Finalists were Amazon and Sephora.

      • Hero Brand–


        , for its values and focus on socially responsible business. Finalists were Procter & Gamble and Brawny.

        • Inspiration Award–


          , for its efforts to evolve its ‘real beauty’ strategy beyond societal definitions of beauty and encourage female self-esteem. Finalists were Subaru and AT&T.

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