Lollipop brand expands licensing portfolio to include athleisure, underwear and more.
The Perfetti Van Melle Group and Tezenis, an Italian underwear brand, have teamed up to release a new Chupa Chups-themed capsule collection.
The new line will highlight the brand’s “lolly-POP” icon on all-over patterns as well as its logo and slogans on a range of underwear, clothing, bodysuits, t-shirts, pajamas, athleisure and more, for women, men and kids.
Furthermore, the collaborations launch will be supported with a lollipops giveaway party in all Tezenis shops throughout Europe, Russia and the Middle East.
The Chupa Chups x Tezenis collection will be available in more than 550 Tezenis stores globally as well as well online at Tezenis.com, beginning this month.