“After a thorough search, we are thrilled to select Brand Central as our licensing agency,” says Leslie Philipsen, director, local brands and licensing, Mars Wrigley. “We feel that Brand Central has the strategic initiative and expertise to bring new opportunities to our brands.”
Brand Central will strategically extend the Mars Wrigley brand portfolio across growing food and beverage categories, merchandise partnerships and collaborations with lifestyle brands.
“It is the dream of any licensing agency to represent Mars Wrigley – a portfolio of some of the world’s favorite brands with enormous brand affection,” says Ross Misher, chief executive officer, Brand Central. “The opportunities are tremendous and the demand
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