Hershey to Expand with Licensed Toys

This is the third time this year the candymaker has announced new licensing deals.
License Global

August 2, 2021

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Hershey is expanding their licensing toy options with the brokerage Brand Activation Counseling.

​​“Fans of beloved brands from The Hershey Company now have even more ways to celebrate their favorite sweets with plush toys, puzzles and games with offerings from some of the most popular toy and recreational companies on the market,” says Michelle McLaughlin, chief executive officer, Brand Activation Counseling.

The upcoming products include Squishmallows, Funko Pop figurines, Mini Brand collectibles, Spin Master games and puzzles, YWow inflatable games and novelty-size puzzles and Food Play toys that will be available at Five Below.

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