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Chupa Chups Enters Beverage Market with Lolly Drops

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In a new partnership with Dutch beverage brand Crème de la Cream, Chupa Chups is presenting a new range of water enhancers based on its biggest lollipop flavors.

The new range of Lolly Drops – which includes strawberry, orange, cherry and strawberry and cream flavors – will launch on supermarket shelves across the U.K., Ireland, France, Italy, Spain, Portugal and the Benelux countries this July. 

“With these concentrated Lolly Drops, fans of the brand will now be able to squeeze the flavor of their favorite lollipop in their water or beverage to get the taste, aroma and sweet touch exactly the way they prefer,” says Marta Ballesteros, area licensing manager, Perfetti Van Melle. 

“We are happy to work closely with the famous Chupa Chups brand and bring water enhancers with such famous flavors,” says Jean-Pierre Bienfait, co-managing director, Crème de la Cream. “The product enhances drinking of water and is zero sugar once mixed in water. Also, with a small bottle, plastic use is substantially reduced. We look forward to making many loyal Chupa Chups customers enjoy their favorite flavor as a drink.” 

Perfetti Van Melle’s lollipop brand Chupa Chups recently added Unilever to its food and beverage roster for a range of frozen lollipops and has now made its mark in the water and drinks aisle with Dutch partners Crème de la Cream. 

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