DC has announced the release of a Batman mobile experience for kids ages 6-12, the DC: Batman Bat-Tech Edition app, a free mobile app available now on Apple and Google Play stores in 13 languages around the world.
“The Batman mobile app showcases Batman’s innovative technology, using augmented reality like never before, and gives kids a way to unlock the mystery behind Batman’s crime-fighting gadgets,” says Kevin Morris, vice president, franchise management and marketing, Warner Bros. Consumer Products. “Kids can now experience being a DC Superhero alongside Batman, and while learning and playing they can also help save Gotham City.”
Developed in conjunction with Warner Bros. Consumer Products, the new DC: Batman Bat-Tech Edition app features augmented reality (AR) technology to immerse kids in the world of the DC Superhero. In addition to learning about Batman’s technology through the app’s AR storytelling features, kids can play mini games, transform photos with AR face filters and stickers, read exclusive digital comics, watch Batman Bat-Tech themed video content and gain access to the Batcomputer, the super-computer where Batman’s tech secrets are stored.
“Batman is one of our most important franchises, so bringing together the DC and Warner Bros. Consumer Products teams to develop this app featuring his fan-favorite gadgets and crime fighting tech was a chance for us to give fans yet another way to engage with a favorite DC Superhero,” says Pam Lifford, president, WarnerMedia Global Brands and Experiences. “The app creates a truly unique experience that gives kids around the world a chance to immerse themselves in the DC Universe – there’s no other app like it available today.”
At launch, the DC: Batman Bat-Tech Edition app features:
- Augmented reality (AR) missions;
- Mini games;
- AR face filters;
- Sticker packs; and
- Batman Bat-Tech video content.
New missions, games, filters, sticker packs and video content will be added and updated on a regular basis.
Additionally, launching exclusively on the DC: Batman Bat-Tech Edition app is a digital comic series, Batman – Knightwatch. More digital comics will be added to the app on a regular basis.
Available for free on the Apple Store and the Google Play store, the app is playable on both tablets and smart phones.