Best Buy Plans Samsung, Sony Shops

Sony is planning new home theater shop-in-shops at approximately 350 Best Buy locations across the U.S., while Samsung will open Entertainment Experience areas featuring its latest line of TVs at 500 stores nationwide.

Beginning in May 2015, the immersive Sony Experience at Best Buy shops will feature enhanced fixtures, interactive demonstration areas and certified Sony Experience Experts to showcase Sony's TVs and other home entertainment offerings, including media players, camcorders, sound solutions and the PlayStation4. To address the online shopper, a Sony Experience at BestBuy.com will be available to provide customers with a dedicated online space to learn about and shop Sony home theater products.

"The Sony Experience will give consumers a shopping experience unlike anything before," says Mike Mohan, chief merchandising officer, Best Buy. "Sony's 4K Ultra HD televisions have to be

The new Samsung Entertainment Experience areas will highlight the company's latest line of TVs including curved UHD TVs. The new TV line will be showcased alongside Samsung's home audio products and will be staffed by Samsung-trained Best Buy retail associates.

“The Samsung Entertainment Experience will give consumers access to the largest Samsung Curved UHD TV assortment," says Mohan. "We are pleased that Samsung is expanding their presence in our stores and online, similar to what they did with mobile and computing products showcased in the Samsung Experience Shops.”