Maurizio Distefano, Animaccord’s licensing agency in Italy, brokered the deal.
“Masha and the Bear” handheld lights and headlights will hit retail in January 2020 across hypermarkets, independent stores, e-commerce and electronic retailers. The products will be available in more than 100 countries.
The “Masha and the Bear” licensing program has been managed by MDL in Italy since the brand’s arrival in the market.
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.