Wow! Stuff Launches Harry Potter Collection

Collection is aimed at kids, adult fans and collectors.

License Global

April 26, 2024

1 Min Read
Harry Potter items.
Harry Potter items.Wow! Stuff

Wow! Stuff has announced it is launching new additions and updates to its Harry Potter collection of toys and gifts this year. Licensed by Warner Bros. Discovery Global Consumer Products, the collection is aimed at kids, adult fans and collectors.  

Headlining the collection are Lumos wands, made from resin for realism and incorporating Wow! Stuff’s eponymous app technology. All new and existing Lumos wands will work with the free and newly updated Wow! Stuff Light Painting bonus app for day and night light painting features.  

“We wanted to create a new way of being able to draw a line or shape, by recognizing the location of an LED wand tip and to be able to do this in daylight as well as in low light,” says Dr. Graeme Taylor, head of technology, Wow! Stuff. “The Lumos wands now work seamlessly to map the users’ wand movements in real time and overlay the detected path with a digital pen or brush effect. The advantages of this, particularly for the younger user, is that the camera does not need to be kept still and it can be done in daylight producing fabulous and magical results. Additionally, for the Harry Potter section of the Wow! Stuff Light Painting app, we now have templates that include the official symbols for various spells, as well as templates of various Patronuses.” 

Related:Real FX Disney Stitch Puppet Set to Launch

Wow! Stuff also developed the Wow! Stuff Invisibility app which now includes updates and new features for the Harry Potter Invisibility Cloak. 

Joining Wow! Stuff’s current range, are heat-reveal mugs, bag tags and notebooks along with a re-recordable Howler Card, Marauders Map with hidden secrets revealed with the UV wand, Mini and Mystery Lumos wands and upgrades to the magical Mystery Flying Stitch. 

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like