Nestlé USA Confections and Snacks' Wonka brand has partnered Syyn Labs to create the "Wonka Golden Ticket Choco-tabulator" for display at Broadway & 44th in the store window of the Toys 'R' Us Times Square in New York City. The machine will be on display for three months.
Made with real chocolate and other confectionary delights, the Wonka Golden Ticket Choco-tabulator incorporates a state-of-the-art 3D digital video screen with real-life visual and sensory effects to create a 3D virtual image of the iconic Wonka Golden Ticket.
The machine is made of 16,000 pieces of chocolate, cookies, toffee and peanuts, 5,000 particles of glitter pixels for the Golden Ticket, 350 custom laser-cut pieces and one infinity reflection mirror. The whole machine, which is larger than three SUVs combined, weighs more than 1,000 pounds.
“The Wonka Golden Ticket Choco-tabulator is a one-of-a-kind work of art never before seen in a store window display,” says Wonka spokesperson Tricia Bowles of Nestlé USA Confections and Snacks. “During this special anniversary year for Willy Wonka, beloved through the stories and films, we are excited to have the world enjoy this technological masterpiece combining old school mechanics with cutting edge digital technology. It’s a fitting kickoff to the digital version of the timeless Golden Ticket promotion. Wonka chocolate fans can go online now for more information and a chance to find one of Wonka’s five Golden Tickets.”