FremantleMedia Enterprises has announced plans for new consumer products for the Star Trek franchise in Asia. As the representative for CBS Consumer Products, FME will work closely with Hong Kong-based licensee CRAZi Company to produce and manufacture Star Trek mobile phone and computer tablet cases.
The new products will launch May 31 in department, gift and novelty and specialty stores in Hong Kong and Thailand, ahead of the Star Trek movie sequel, coming out in 2013.
“Technology has always been synonymous with Star Trek,” says Liz Kalodner, executive vice president and general manager, CBS Consumer Products. “We are excited to bring Star Trek technology accessories to the Asian market, and more importantly, to the fans’ personal communicator.”