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Sesame Signs GPS Deal

Sesame Signs GPS Deal

Locutio Voice Technologies and Sesame Workshop inked a deal to feature the original voices of Bert & Ernie on TomTom and Garmin personal navigation devices in English-speaking territories and select countries.The navigation systems will feature quips

Locutio Voice Technologies and Sesame Workshop inked a deal to feature the original voices of Bert & Ernie on TomTom and Garmin personal navigation devices in English-speaking territories and select countries.

The navigation systems will feature quips from Ernie, Bert, Oscar the Grouch and Cookie Monster. Ernie and Bert are currently available on TomTom and Garmin, while Cookie Monster and Oscar the Grouch will follow on the Garmin platform later this month.

"Whether at home or on the road, the Sesame Street friends can be a part of every new adventure," says Risa Greenbaum, assistant vice president of international licensing at Sesame Workshop. "We are pleased to work with Locutio to make every trip a fun and safe one."

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