Sandra Magsamen Launches Baby Line at JCPenney

JCPenney is launching Messages from the Heart, an infant apparel and gift brand by award-winning author and artist Sandra Magsamen. The line includes playful, imaginative infant clothing and accessories with messages such as “made with love” and “with tiny little hands babies touch our hearts forever.” The themes and designs that adorn the collection are branded with Magsamen’s recognizable script and hand-drawn motifs most widely seen on her creative plaques with beaded handles sold in upscale boutiques across the United States. The complete infant collection, which is displayed in special baby boutiques in store, consists of layette, sleepwear, and gifts and accessories. The line is also available online at

jcp.com

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