Nick Jr. Series Attracts Licensing Partners

Preschool series Wow! Wow! Wubbzy!, produced by Bolder Media Inc. and Starz Media LLC, readied the launch of its consumer products program by securing 14 partners in a variety of categories. Fisher-Price signed on as master toy licensee with a line of preschool toys due August 2008. Other products due on shelves at the same time include a DVD/video from Starz Home Entertainment, games and puzzles from Hasbro, publishing from Scholastic Media, coloring and activity books from Simon & Schuster, sound storybooks from Meredith, apparel from Children’s Apparel Network, footwear from SG Footwear, sleepwear from Dream Apparel, party goods from Unique, headwear/accessories from Berkshire, wholesale cake decorations from Bakery Crafts, over-the-counter fabric from A.E. Nathan, and mylar balloons from CTI Industries.