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Nick Brings Canada Biz In-House

Nickelodeon Consumer Products, a division of Viacom International Media Networks, plans to take its Canadian licensing and merchandising business in-house, effective Oct. 1. NCP Canada's Toronto office will exclusively represent VIMN's portfolio of proper

NCP Canada's Toronto office will exclusively represent VIMN's portfolio of properties and brands that include Nickelodeon, MTV and Comedy Central, and manage all operations and retail and licensee relationships for NCP.

"VIMN's business and brand portfolio in Canada has grown exponentially since we launched our first licensing program a little more than a decade ago and now encompasses two 24-hour dedicated channel services with our Canadian broadcast partners, multiple digital platforms and mass awareness of our brands and properties," says Michael Connolly, senior vice president of consumer products for VIMN. "Moving from an agent to in-house representation model is optimal for our continued growth in the region and, combined with our global scale, we are able to offer even deeper value to our Canadian partners."

"We are very excited about NCP's expanding efforts in Canada and the great potential around our Something for Everyone portfolio," says Tanya Visano, senior director, NCP Canada. "Our team will focus on deepening partner relationships through value added solutions and product innovation that will deliver increased sales and impactful retail merchandising."

NCP’s move to direct representation in Canada will be managed out of VIMN’s Canadian subsidiary, MTV Networks Canada. Visano will coordinate operational transition from agent to in-house and is responsible for all day-to-day NCP business.

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