"VIMN's business and brand portfolio in Canada has grown exponentially since we launched our first licensing program a little more than a decade ago and now encompasses two 24-hour dedicated channel services with our Canadian broadcast partners, multiple digital platforms and mass awareness of our brands and properties," says Michael Connolly, senior vice president of consumer products for VIMN. "Moving from an agent to in-house representation model is optimal for our continued growth in the region and, combined with our global scale, we are able to offer even deeper value to our Canadian partners."
"We are very excited about NCP's expanding efforts in Canada and the great potential around our Something for Everyone portfolio," says Tanya Visano, senior director, NCP Canada.
NCP’s move to direct representation in Canada will be managed out of VIMN’s Canadian subsidiary, MTV Networks Canada. Visano will coordinate operational transition from agent to in-house and is responsible for all day-to-day NCP business.
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