Levelwear, a brand division of The Accolade Group, has partnered in an exclusive, multi-year licensing deal with NFL Players for a line of apparel featuring NFL players in their college uniforms.
The collection will include T-shirts, sweatshirts, long-sleeve crew neck shirts and fashion tops. The apparel will be available at select retail locations nationwide, including the college and pro markets of all the players in the line. The rights to the college trademarks were secured through a deal with The Collegiate Licensing Company.
"It not only highlights a different aspect of players' talent and popularity, but its appeal extends beyond the NFL to a broader base of football fans," says Pamela Adolph, NFL Players' vice president of licensing and apparel. "Regardless of which pro team fans route for, they will always be loyal to their alma mater and treasure the memories of watching their heroes in action. Levelwear's HD litho process brings a vibrancy and intensity to the images that put this product at a whole new level within licensed sports apparel."