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New Video Game "Bears" It All

The Game Factory will “bear” it all in a new game planned for holiday ’07 via a deal with Build-A-Bear Workshop. The Nintendo DS game, geared to players ages 5 and older, will virtually recreate the Build-A-Bear Workshop experience, giving gamers the chance to virtually personalize a furry friend of their liking, name, brush, and care for it, and to buy virtual clothes and accessories to unlock mini-games.

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