April 6, 2018
Lego plans to build its retail business, according to Matt Harker, vice president of Lego Brand Retail America. Speaking at last week’s World Retail Conference held in Barcelona, he is reported to have said that selling directly to consumers increased customer loyalty, increased branding and created unique consumer experiences in stores.
He said that by developing its retail offer, Lego sales have grown through all channels. The business has 15 stores and is planning further openings.
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