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Ideas at Work Selects Hornby for Toys

Ideas at Work signed a four-year licensing agreement with UK-based toy manufacturer Hornby Hobbies to serve as master toy licensee for the European and Australian markets for the upcoming animated series "Olly The Little White Van." 

Hornby will develop an extensive product line for "Olly The Little White Van," including die-cast, push-along, friction powered and R/C vehicles, play sets and character figurines, Hornby and Scalextric sets, and jigsaw puzzles.   The toys, which will bring to life the characters of this colorful new series, are set to debut in the UK in Spring 2012.  

"I am delighted to have signed this key partnership with Hornby, one of the world's best-known and most-loved names in the toy business, to develop the master toy line for Olly," say Henry Becket, creator of "Olly The Little White Van." "The Ideas at Work Team is enthusiastic about our partnership with such a well-respected toy company, together with our key English speaking broadcast partners, ITV and TV New Zealand, which together form a perfect springboard for this property."

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