Fulkrum's services include: brand, consumer, and trade research; product category planning; retail marketing and promotions; development of strategic partnerships; trade show strategies; and sales seminars. Fulkrum also has created Touchpoints, the places where a brand is "handed off" to a separate entity within the licensing process. Fulkrum aims to synchronize the licensing process with its Touchpoints, so all involved are working toward the same brand message. Although Fulkrum will operate independently, the firm will leverage Frederick & Froberg's brand identity and design expertise. The company is reachable at (973) 509-9651.
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