FremantleMedia Enterprises secured North American rights to represent The Endless Summer, a beach culture and travel lifestyle brand inspired by the 1964 cult classic, surf genre film.
FME plans to extend the brand by launching a full-scale consumer products lifestyle program inspired by the surf and travel experience reminiscent of The Endless Summer film. FME is actively pursuing licensing partners for The Endless Summer across key categories including apparel, accessories, fragrance, sporting goods, housewares, domestics, outdoor living, seasonal products, interactive and mobile, and more.
“The Endless Summer is a timeless masterpiece that continues to capture the imagination of new generations and is the definitive tribute to beach culture, surf, travel and self-discovery," says David Luner, executive vie president of interactive and consumer products at FremantleMedia Enterprises North America. "FME looks forward to further developing the brand across multiple categories and platforms, and is thrilled to welcome this iconic brand to our growing third party portfolio.”
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