So far, 19 Waybuloo titles have been published across a range of formats, including storybooks, board, novelty and coloring and activity.
"We are delighted with the success of our Waybuloo publishing," says David Riley, managing director of Egmont Publishing Group. "All titles have been very well received at retail and the results have been strong in the U.K. We are especially pleased to have penetrated all market sectors. Waybuloo is a fantastic addition to our preschool portfolio and we look forward to continued success with this brand both in the U.K. and internationally."
Egmont U.K. will publish 12 new Waybuloo titles into new and popular formats throughout 2011.
"Waybuloo" is produced by The Foundation, part of the Zodiak Media Group, and Decode Entertainment
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