Advanstar has announced that DreamWorks Animation will join the roster of exhibitors at this year’s Brand Licensing Europe, which will take place October 16-18 in London at the Olympia exhibition hall.“We are delighted to be exhibiting at Brand Licensing Europe and are excited to extend our reach throughout the international marketplace. Our current film slate, led by 2013's Turbo lends itself to merchandising opportunity across all categories,” says Sheila Clarke, head of international consumer products, DreamWorks Animation. “Our films and characters resonate with a worldwide audience, and the goal is to extend that experience beyond the movie theatre and into the home.” DreamWorks Animation joins 250 leading brand owners who will showcase more than 2,200 of the latest brands, characters and images.
Registration for Brand Licensing Europe is free: visit www.brandlicensing.eu. Follow BLE on Twitter for the latest show news and updates @bleurope.