"It was funny, it was fresh and it was the first 'for Gen X by Gen X' property that rang true," says Joester. "During Licensing Show 1997, we offended dozens of potential licensees by playing the 'Jesus vs. Santa' video for them. Few people believed Comedy Central would attract enough viewers to drive licensing sales and lots of people feared South Park couldn't be funny once the swearing was cleaned up. Needless to say, Stan, Kyle, Cartman and Kenny prevailed! South Park became a huge hit, generating more than $500 million in sales in the first two years."
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