Primitive State will produce exclusive ranges of customizable t-shirts, hoodies and tote bags through its website. The deal allows consumers to create products with the right message for the every occasion, in keeping with the core Purple Ronnie themes of personalization, self-expression and humor.
This agreement is the latest deal for Purple Ronnie, which celebrates its 25th anniversary this year.
“Purple Ronnie is a key brand for Coolabi and is loved by the nation. It has become the social expression brand of choice and we are thrilled that consumers can now express themselves through customized clothing," says Natasha Dyson, head of licensing at Coolabi. "2012 promises to be an exciting year for Purple Ronnie.”