In 2015, the market is forecast to be worth RUB 701.3 billion ($22.4 billion), according to PMR, a research and marketing intelligence company. The growth is expected to be driven by an increase in the number of newborns from 2007 to 2015 and comparatively low expenses for children's goods in Russia, where the average yearly spend on toys amounts to $110 per year, rather than $280 in Western Europe. The average overall monthly expenditure per child in Russia is approximately RUB 3,800 ($124). Detsky Mir predicts that products for newborns will show the best prospects for growth over the next four years.
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