Brand Extensions Russia has announced the appointment of Marina Semenikhina as its Licensing Manager in Moscow.
Brand Extensions is a joint venture licensing company for the Russian market formed by JELC and Greek-based PJB Brands.
In her new role Semenikhina will focus on establishing and building Brand Extensions in the fast-growing Russia market by developing and promoting the new company’s portfolio, and sourcing Russian brands to introduce to Western markets.
She will report to the company principles, Jane Evans, Janet Woodward and Paul Berrington.
Semenikhina comes to Brand Extensions with more than 10 years experience in marketing, licensing and sales within the Russian market. Before joining Brand Extensions she was part of the team building a marketing department at Hatber, Russia’s leading paper stationery producer.
“At this important stage in the development of our joint venture it’s essential that we appoint someone who knows both Russia and marketing. That’s why we appointed Marina,” says Janet Woodward, director, JELC. “She brings strong local market experience along with great communication and organizational skills to this job.”