In her new role, Fallon will be responsible for Domo and PixFusion in Latin America, Europe, Russia, Turkey, the Middle East and North Africa. Additionally, Fallon will be responsible for select global retailers for all Big Tent Entertainment brands.
Most recently Fallon served as the U.S. vice president of retail marketing and development at Ludorum. Prior to Ludorum, Fallon worked for Peanuts Worldwide, formerly United Media.
"Fallon brings a diverse background and proven track record in sales, retail and brand development to Big Tent Entertainment,” says Collins. "We are very happy to have Fallon join our team as we embark on rapid global expansion."