Gaming licensee Battle Ant has launched of a new online community called Taymai designed to celebrate gaming and games merchandise.Tayami (Tell All Your Mates About It) offers consumers access to products based on some of the hottest digital brands, as well as providing a community discussion forum for gamers.
“We are now seeing an evolution of the gaming sector where merchandise goes hand-in-hand with the playing experience, so we wanted to develop an online community that celebrates this,” says Steve Manley, founder, Battle Ant and Taymai. “This is exactly what Taymai does–it is a focal point for both gamers and developers alike to shout about games and merchandise and also allows us to provide a route to market for fantastic new products such as the Hungry Shark plush.”
The site includes an online shop stocked with Battle Ant products including the new plush line based on the Future Games of London mobile game, “Hungry Shark.”