Weekly E-news, Issue #62, June 8, 2004 | License Global

Weekly E-news, Issue #62, June 8, 2004

Sponsored
by:
The Children’s Place Eyes Disney Stores
The Children’s Place is interested in the ailing Disney Store chain
and is said to be in talks with Walt Disney Co. about acquiring it under
a license agreement. Store count currently stands at 335 stores in the
U.S. and Canada. The company’s store on Fifth Avenue in Manhattan
and its locations at the theme parks are excluded from the auction. Disney’s
European stores are being sold in a separate deal.

Target to
Be Fieldcrest Headquarters

Target signed on as the exclusive retailer for Fieldcrest with a selection
of bed and bath items due in early 2005. “The addition of Fieldcrest
allows us to continue surprising our guests with well-respected brands
at accessible prices,” says Gregg Steinhafel, president, Target Stores.
“Fieldcrest is the perfect complement to our ‘wants and needs’
strategy, offering the linen items our guests need, and also the quality,
luxury, and style they desire.” The Fieldcrest brand is licensed
from Official Pillowtex, LLC, and managed by Earthbound LLC.

Home Depot, Kmart
Hammer Out Deal

Home Depot made Kmart an offer it couldn’t refuse. The home improvement
retailer agreed to acquire up to two dozen of its stores for $365 million.
The exact number of stores and their locations will be finalized over
the next two months.

Wal-Mart Recognized
for Educational Outreach

Wal-Mart will receive the 2004 SHOPA Foundation Award for Educational
Excellence, an award given to a company that strongly supports improving
education in the U.S. Wal-Mart will receive the award at the SHOPA Foundation
Award for Educational Excellence September 20, in conjunction with SHOPA
Industry Week 2004, September 20 to 24 in Orlando, FL. Proceeds from the
dinner benefit Kids In Need.

Celine Dion Tries
Her Hand at Licensing

Art Impressions will work in concert with recording artist Celine Dion
on an infant/children’s licensing program. The Celine Dion collection
will debut at retail in fall 2005. “Celine Dion connects with women
all over the world,” says Cindy Bailey, CEO of Art Impressions. “Celine
embodies the modern woman, who has achieved balance in her life as a wife,
mother, and dedicated professional. She is a great role model to millions
of devoted fans and mothers.”

Lionel on Track
with New Deals

Lionel LLC signed a deal with Dan River for a line of toddler and children’s
bedding. The collection, due this summer, will feature a different all-over
design of popular Lionel trains for each age segment. To complement the
bedding, first-time licensee York Wallcoverings will come to market with
sidewalls and borders for 2005. For fall 2004, York Wallcoverings will
create a men’s retro collection of sidewalls and borders featuring
Lionel trains. “We are looking for licensees in other home décor
categories such as rugs, lamps, and wall décor,” says Julie
Laird, licensing manager at Lionel LLC.

Ty Inc., PGA Support
Charity

Ty Inc. created a ChariTee Beanie Baby that will wear the PGA Tour’s
“Giving Back” logo and support the organization’s charitable
initiatives through each sale. The brown bear wearing a tartan plaid driving
cap hit store shelves June 7. The partnership marks the first time Ty
Inc. partnered with a professional sports organization to develop a product
exclusively for charity and the first time the PGA Tour has partnered
on this type of single product charity licensing arrangement.

Haggar Adds Loungewear
to Product Portfolio

Haggar Clothing Co. signed a licensing deal with Rigo International Inc.
for a new line of loungewear. The category is a first for Haggar and is
due in all channels of distribution in spring 2005. The line will include
boxers, lounge pants, tops, and robes and will retail from $12 to $60.

Porchlight Entertainment
Adds Agents, Nabs Emmy

PorchLight Entertainment, creator of Jay Jay The Jet Plane, signed agents
in both Brazil and Mexico with initial licensing deals in publishing,
home entertainment, party goods, and preschool plastic toys. In other
news, the company’s Tutenstein animated series recently won an Emmy
Award in the Outstanding Special Class Animated Program category. The
program combines ancient Egyptian mythology with contemporary, urban humor
and attitude.

French Toasts Belts
One On

French Toast will give kids another way to accessorize their school uniforms,
signing a deal with Madison Belts. French Toast currently markets all
of its own apparel and outerwear but licenses out its apparel accessories.
Current French Toast licensees include Sockyard for hosiery, Almar Sales
for hair accessories, and Braha for footwear.

Licensing Show
Shuttle

The International Toy Center will provide shuttle bus service between
the ITC and the Jacob Javits Convention Center during Licensing 2004 International
Show, June 8 to 10. This first-time initiative will better accommodate
the numerous buyer-tenant appointments that regularly take place at the
ITC during the show. The shuttle will run between 9 a.m. and 5:30 p.m.
from the ITC’s 23rd Street entrance and the Javits Center. For further
information on the shuttle schedule, visit www.thetoycenter.com

Licensing
2004 International Show

Make your plans to attend Licensing 2004 International Show (June 8 to
10, NYC) and enjoy the show’s special features, including:

• Expanded Art
& Design Licensing Gallery with more than 200 artists and designers
to explore.

• NEW! License To Style: An exciting live event demonstrating how pop culture
is reflected in today’s apparel marketplace, Tuesday, June 8, on
the Exhibit Floor.

• NEW! The Content Zone: Special exhibit area to meet TV, film, book, and interactive
media content and rights owners offering hundreds of sought-after properties.

• NEW! Employment Opportunities: Out of work or looking to make a job change?
We’re here to help with a job posting board located in the Registration
Area.

• 13 NEW Sessions at L!censing University.Visit http://www.licensingshow.com/licensingshow/V40/conference/special.cvn?id=26&
p_navID=141
to explore the 27 in-depth, information-packed conference
sessions offered this year.

For complete show
details, visit http://www.licensingshow.com

Thinking About
Expanding Your Licensing Business?
THINK LINK.
Presented by License! magazine, Link (Licensing International Networking
Conference) is an executive-level conference that brings together the
leaders of today’s licensing industry. Top licensors, licensees,
retailers, agents, marketers, and the media will come together in one
of the most exciting global markets in the country. Conference sessions
will cover a full spectrum of licensing topics including: Promotions and
Co-Branding, Marketing to Demographics, The State of Retail, Financial
& Legal Licensing Issues, and a special concentration on international
markets. For information on becoming a Link sponsor, contact Steven Ekstract
at (212) 951-6684 or [email protected] For general information, contact Diane Waltersdorf at (203) 701-0142 or
[email protected] or visit www.linkconference.com

It’s a Wrap
in July

Complete the Licensing International show cycle by following up with attendees
and securing your ad message in our post-show July issue. Be the act to
remember as the curtain closes and reviews are read. Let ad frequency
give you the edge as retailers, licensees, agents, and consultants do
their post-show follow-up. Call Ben
Zachariah
at (212) 951-6705 or Pauline
Ng
at (212) 951-6698 to discuss your post-show message.
For more licensing news and features, visit www.licensemag.com. For more
information on Licensing 2004 International Show, visit www.licensingshow.com

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