Crocodile Hunter Remembered via New Toy Line
Wild Republic will create a special line of toys and collector item series
based on Steve Irwin, a.k.a. The Crocodile Hunter, via a deal with the
Australia Zoo and the Irwin family. Debuting next month at Toy Fair, the line
of nearly 39 products includes various sized plush, action figures, and
playsets. Part of the Wild Republic product line will be centered on Bindi
Irwin, the eldest daughter in the family, who completed a new children's
exercise and fitness DVD and began filming a new series for Discovery Channel
this summer before her father's accident. The series will air on Animal Planet
French Kitty Says "Oui" to U.S. Rollout
Mighty Fine will build on the international success of French Kitty with a U.S.
licensing program under the direction of newly appointed agent Stone America
Licensing. Plans for the fanciful feline include creating product with great
style at an accessible price (a.k.a. accessible luxury). Future Asian expansion
for 2007 includes stores in Thailand, Singapore, Korea, Indonesia, Taiwan, and
China, as well as beauty salons and intimate apparel stores. Mighty Fine also
is working with Jane Evans Licensing Consultancy for European expansion.
Software Application Is a Comic Book Marvel
Planetwide Media launched the Marvel Heroes Comic Book interactive
entertainment software, allowing users to create personalized comic books featuring
their favorite Marvel characters—Spider-Man, X-Men with Wolverine, and
Elektra. The software (suggested retail, $29.99) allows users to drag and drop
images, icons, taglines, symbols, and artwork into a selection of more than 100
different layout and design templates. Users can create with more than 300
pieces of Marvel content, then combine their creation and storyline to make
their own "Marvel Heroes" comics. Additional versions and content booster packs
will be merchandised and sold separately. Future titles include: Marvel Comics
Retro Comic Book Creator for comic book collectors, Marvel Spider-Man and
Friends Comic Book Creator, and Marvel Ghost Rider Comic Book Creator.
Outreach Program Raises Profile Online
Sesame Workshop and The New York State Office of Mental Health expanded the
scope of the You Can Ask! Initiative, making the outreach materials available
online at www.sesameworkshop.org/youcanask/.
The materials include a video featuring Sesame Street Muppets in four segments
produced in response to 9/11 dealing with fear, loss, bullying, and accepting
differences. Print materials—available in English, Spanish, and
Chinese—provide information on ways to talk about and deal with difficult
situations in age-appropriate ways. There also is an interactive
English-language story for children, where Elmo learns to cope with his mother
returning to work.
Genius Products to Distribute ToddWorld
Taffy Entertainment chose Genius Products as home video partner for ToddWorld.
DVDs of the half-hour animated series based on the books of Todd Parr will be
available in stores for spring 2007.
Surfer Brand Rides the Apparel Wave
Primedia Enterprises marks the foray of the Surfer brand into the apparel
market with a new collaboration with TS2. The company will create a line of
men's T-shirts, sweatshirts, and headwear under the name, "Busby Ltd.," TS2's
apparel design house. Additionally, Busby Ltd. will create a line of branded
shorts and board shorts, T-shirts, sweatshirts, and headwear for boys due
Classic Media Characters Head to Video Games
Classic Media and Flashman Studios formed a consulting agreement to create
video games for its portfolio of characters including Rocky & Bullwinkle,
The Lone Ranger, Underdog, Gerald McBoing Boing, Santa Claus Is Comin' to Town,
Hot Stuff, and Peter Cottontail.
Flashman now actively seeks game publishers worldwide.
Execs on the Move
TV-Loonland appointed Bernd Conrad the new head of licensing and merchandising.
Nick Starsmore was promoted to CEO of North America and president of global
retail for denim maker Evisu.
Licensing 2007 International Show Registration Is Now Open—Book Your
Hotel Early and Get a Great Rate
Save time and money by preregistering for the most important licensing event of
the year taking place June 19-21 at the Javits Convention Center, NYC.
Registering in advance guarantees that you receive your badge in the mail prior
to the show to avoid lines. Click here
to register. Our new housing partner, Travel Planners, has put together a list
of hotels to meet every budget. If you don't see a property of interest,
contact Travel Planners at 800.221.3531 (domestic) or 212.532.1660
Introducing License! Global's Monthly Survey Question
Give us your opinion! Each month, we'll feature a different survey
question—on subjects ranging from product growth categories and
international expansion to retail trends and consumer preferences—on our
Website. Then, we'll feature the final results in the following month's issue
of License! Global. January's question: What do you believe is the most
effective method of marketing to teens and 'tweens? See the choices and vote on
Submit Licenses Granted & Available Now Online
The License! Finder allows you to submit licenses granted and available now
online, which will be published on the License! Global Website (http://www.licensemag.com/) on a
weekly basis once approved by an editor. Go to http://www.finder.licensemag.com/
to fill out the verification form and submit your licenses granted or available
now. Highlights from each month's online submissions will be published in
License! Global. Any questions, contact Alyson Grala at 212.951.6743 or via
The Secret Show Premieres in U.S. on Nicktoons Network January 20;
Penguin Group Named Lead Publisher for North America and Europe
Shhh...The secret is out! Dimensional Branding Group (www.dimensionalbranding.com/)
will launch the North American licensing campaign for The Secret Show at Toy
Fair 2007. The Secret Show is the new BBC Worldwide animated series for 6- to
11-year-olds premiering on the Nicktoons Network January 20 at 8:30 p.m. as
part of the "Three Headed Monster" programming block. Grossest & Dunlap, a
division of Penguin Young Readers Group, is the publisher for North America and
Europe. In addition, Professor Professor finally finished building the new
dedicated U.Z.Z. section of The Secret Show Website. The site is untested and
highly dangerous! But it's also a lot of fun, so we suggest you head over there
immediately! Help U.Z.Z. continue to win the battle against global naughtiness
now! Click here
to join now.
For more information on licensing news and features, visit License! Global's